Wondering what is takes to become a successful Amazon seller? Well, you’ve come to the right place!

Here at Social Loop, we work with Amazon sellers across various marketplace sectors and industries - fine tuning business profiles, building product pages, and securing the top listings on search pages. And in this blog post, we’re compiling all of this skill and knowledge to help you build the perfect Amazon listing.

Why each Amazon product listing matters

Your Amazon profile is made up of individual product listings, which all need their own optimisation strategy. The product listing is what underpins each individual product that you want to sell and is packed with information designed to entice buyers into viewing your product as the solution to their issue or search.

The challenge with Amazon specifically is that there are so many sellers, many of whom will be looking to sell the same or very similar items to you. What differentiates you from them is the standard of your listing, how relevant and localised it is for the audience, and how compelling the copy and imagery is.

Without further ado, here are some of the best ways to optimise your Amazon listings and create perfect product pages which will successfully convert.

How to optimise your Amazon listing

Create good product titles

The product title is the first thing that a user will see when Amazon returns the listings which relate to their search. In a move which separates Amazon listings from other product titles across other retailer sites, this is an opportunity to not only showcase the name of the product but also your brand name and the main selling points.

Keyword research will help you to identify the words which need to be included in the title and the rest of the copy associated with the listing. When it comes to product title length, it's recommended to keep each one between 60 and 80 characters.

The importance of great images

Once a user clicks onto your product page, they want to be able to clearly see what the product is and what it does. Generally, the best approach is to have a series of images which show the product on its own and in use, clearly showing its size and structure.

To perfect your listing, think about the audience and try and create images which they will resonate with - for example, if your target audience is a young family then show a young family using the product. Other considerations include making sure that images are high in resolution and quality, and that you include at least one video where possible.

Ratings and reviews

One of the benefits of using Amazon as a marketplace is the existing review and rating set-up, which encourages customers to leave reviews on things they buy whether or not you directly ask them to.

Sellers on Amazon will find that reviews are automatically pulled onto the product pages and their profile page, with good reviews showing prospective and future customers that you are a reputable and reliable seller. Of course, the best way to get good reviews is to deliver a great service and customer experience, with quick delivery and accurate product information. The detail around this is all on you, but a good listing can certainly help you to increase sales.

Accurate stock information

This one is simple: if a product is running low on stock, or is out of stock, then make sure that the product page communicates this to avoid customer frustration and disappointment.

Using the bullet points and building out effective listing copy

The format of an Amazon listing invites you to fill out up to five bullet points of key information, as well as the main bulk of copy relating to the product.

We always recommend that sellers pick out five key features of the product and highlight these under the bullet points, using engaging and direct copy to communicate these and other benefits clearly and concisely. Where possible, tell a story and make sure that the product copy links back to your brand as well as the product itself - sharing the benefits of the product as a solution for buyers.

Should you seek support with building your Amazon listings and profile?

With all that in mind, is this something you can achieve yourself or should you seek support?

For new sellers on Amazon, working with a company like Social Loop will make it easier for you to create a format for product listings, that you can follow as you expand your range. We will work with you to understand the competition and find your niche and USP, developing a formula that boosts your Amazon SEO, entices buyers, and leads to high conversion.

Get in touch to find out more about our Amazon optimisation services and how we can help take your business to the next level.