Everyone has at least heard of TikTok although we all have a varied level of understanding of the app. In this short blog, we identify just why the platform is a key marketing tool for 2023…and the challenges and pitfalls that come with running an account.
The value of TikTok
With over 1 billion monthly active users, a high engagement rate and an addictive nature, TikTok has become one of the fastest-growing social media platforms and is responsible for generating an ever-changing roster of trends which influence everything - from our behaviour to the music that makes the charts. When optimised, your content created within the app can reach TikTok’s main page (the ‘For You Page’) which can be viewed by a large captive audience and provide unlimited exposure to your brand.
Your marketing strategy should focus on the platforms and digital spaces where your audience and target demographic spend their time. The analytics within the app allow you to identify and track your audience from age and gender to city and country. Many other apps don’t offer such precise data. The advanced algorithm also allows anyone to see your content - they don’t necessarily need to be following your account. This differs from apps such as Instagram and further increases the reach of your content.
Sounds good, so what are the challenges?
The above-mentioned algorithm is highly personalised to its user and is ever-changing. This makes the app great for users but somewhat difficult to navigate as a content creator. With trends having an average lifespan of only 7 days, creating the best-performing content can be both difficult and demanding. With other areas of your business potentially taking priority, you may not have the time or resources to make the most of TikTok but that’s not a reason to miss out.
The app also now incorporates search engine optimisation (SEO) which creators need to be aware of in order to meet the search demands of their audience.
To avoid your brand getting left behind and to put your product in front of your active target audience, you should enlist the help of a Digital Marketing Agency and allow your brand to move with the times (and trends) of the modern marketing landscape.
Next steps
If this is something you want your brand or business to benefit from but fear the prospect of running your own account, contact the team at Social Loop who can help boost your brand’s online presence.
Email: info@socialloop.co.uk
We look forward to hearing from you.