You can create the most useful products in the world, but if you are unable to show it to the intended audience, you won’t see any success. Search engine optimisation (SEO) is the vital cog in the online machine which grows your exposure and gets more eyes on your business.
SEO is the practice of getting your web pages ranking as highly as possible on Google and other search engines for keywords relevant to you. There are countless factors which affect how you rank in search results, but the core of SEO can be separated into content generation, technical, and backlinks.
Technical SEO involves amending your website and pages to work optimally for both search engines and your audience. We conduct technical audits on your website, and then make changes to improve your visibility to search engines and optimise the pages in terms of usability to enhance user experience.
If you’re a service provider based in Yorkshire, you likely don’t want to be targeting people searching for that service in London! Improving local SEO can help get your business in front of a more relevant audience and help you stand out in local markets. In competitive niches, this can make all the difference when it comes to consumer decisions.
Once again, content is king! Written content is essential, both in terms of providing vital information to your visitors and for better search engine rankings. We create content in blog form based on thorough keyword research that provides value to readers and results in better organic search results. Great written content can’t just be plucked out of thin air, and our expert writers spend time researching and writing engaging content that provides value to the audience and increases the authenticity of your business. We also optimise old content to perform at a higher level, all helping to increase your online presence.
Good quality backlinks can be the difference between being shown on the first page of Google and having lots of web traffic, to not being seen at all. Gaining backlinks from top quality websites can be a time-consuming challenge, which is where Social Loop come in. Our outreach experts can provide you with the backlinks you need to gain that extra authority in terms of SEO and get your business flying up the rankings.