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Long-Tail Keywords: Their Importance and How to Find Them

Published on:

Tuesday, February 13, 2024

In the ever-evolving landscape of search engine optimization (SEO), understanding and leveraging long-tail keywords has become crucial for marketers, content creators, and business owners alike. Unlike their shorter counterparts, long-tail keywords are longer, more specific phrases that visitors are more likely to use when they're closer to a point-of-purchase or when using voice search. But why exactly are these keywords so important, and how can you effectively find them to enhance your website's visibility and drive more targeted traffic?

This blog post delves into the significance of long-tail keywords within your SEO strategy and provides a comprehensive guide on how to unearth these valuable phrases. With the digital marketplace becoming more crowded by the day, tapping into the power of long-tail keywords can be the game-changer your business needs to connect with the right audience at the right time. Whether you're aiming to boost your site's organic search rankings, enhance your content's relevance, or increase conversion rates, understanding how to find and use long-tail keywords effectively is a critical step towards achieving your digital marketing goals.

What are long-tail keywords?

Long-tail keywords are essentially phrases that are longer and more specific than typical keywords. Usually comprising three or more words, these keywords are closer to the actual queries people type into search engines when they are further down their path to a purchase or looking for detailed information.

Why are long-tail keywords important?

Online sales and conversions from long tail keywords

Because of their specificity, long-tail keywords tend to have a lower search volume compared to one or two-word "head" keywords. However, they can deliver a higher conversion rate as they precisely match the user's search intent. This makes them invaluable for targeting niche demographics and catering to specific interests or needs, ultimately allowing businesses and content creators to attract a more engaged and targeted audience.

While short-tail keywords which focus on “wedding dresses”, for example, are incredibly competitive with thousands upon thousands of competing webpages out there, a specific long-tail keyword like “lace wedding dresses in Harrogate” has less competition and is more likely to achieve a conversion.

Yes, there will be fewer people searching that exact term - but those who are searching are far more likely to be part of the market that you are looking to attract. And that makes them more active prospective customers for your business.

Long-tail keywords can also be presented as questions - especially for businesses that want to adapt their SEO strategy alongside the rise in voice search. For example, you could add “where can I find lace wedding dresses in Harrogate” to your long keywords and tap directly into the market of users who are searching for what you offer, right on their doorstep.

How to identify the best long-tail keywords for your marketing

With all that in mind, how do you find the right long-tail keywords for your own SEO strategy?

There are a few different ways of identifying the right keywords for you, and tapping into the minds of users who are searching for your product or service. One of the quickest and easiest things to do is use Google’s autofill tool, to see which searches are regularly being made around your industry.

Type in something which denotes a broad part of your strategy, and see what Google suggests in terms of more specific searches. Some of these will be hilariously random and unexpected, but sometimes you can find a golden nugget of insight that you would have never thought of yourself.

Another thing you can do, which is equally effortless, is take your most popular and successful short-tail keywords and simply add to them. Add a location, or your brand name, or a USP that you consider highly sought after in your industry, to create a more niche version of an existing keyword.

Other things you can do to qualify and identify strong long-tail keywords include:

  • Consider the questions that customers regularly ask you, and turn them into long-tail keywords
  • Research the long-tail keywords that your competitors are using, and make them relevant to you
  • Use an online tool that is designed to pick up and uncover long-tail keywords with low competition but a positive outcome

There are much more advanced ways to discover long-tail keywords and conduct keyword research in general. It's an integral part of any SEO campaign an with the help of specialised tools such as Ahrefs and Semrush, you can really uncover a huge supply of relevant keywords. However, these tools aren't cheap and many business owners simply do not have the time to learn how to use them. That's why enlisting the support of a digital marketing agency which specialises in SEO is often the best route to take.

The benefits of working with an expert digital marketing team

If all of this feels a little bit too overwhelming, don’t worry! As a business owner marketing can seem like a minefield of things you need to do to appear professional and reputable in the eyes of your customers, your web developers, Google, and everyone else.

Which is why we always recommend taking a step back and working with a team of experts who believe in you and your business. Working with Social Loop grants you unrivalled access to our team, complete with SEO pros and the most creative digital marketing agency in Harrogate!