If you own a business in 2022, no matter the size or industry, you will be aware that social media is no longer a “nice to have” marketing touchpoint but a necessity. From showcasing company updates and behind the scenes insight, to supporting the launch of new products and services and finding ways of engaging with customers, social media is a core part of a 2022 marketing strategy.

But for those not in-the-know, who don’t use social media personally, or who find themselves bogged down with other business admin, navigating the increasingly complex world of social media can be a daunting challenge. That’s where social media marketing tools come in handy – with this blog highlighting some of our favourite tools to support your online activity.

1. Hootsuite

Where would we be without Hootsuite? The go-to platform for businesses looking to curate a consistent posting schedule, Hootsuite allows you to schedule posts in advance across a number of platforms – managing how and when users will be able to see and interact with updates. The platform also tracks the posting success and engagement at different times of day, presenting reporting to help enhance your strategy.

And Hootsuite isn’t the only scheduling tool available – other great ones include ContentCal, Social Champ and Loomly.

2. Social Alert

This tool is dedicated to cutting out the surrounding noise and focussing purely on the success of your posts, your selected keywords, and your hashtags. A great option for those who feel overwhelmed by social media, Social Alert creates digestible reports which assess the number of posts, mentions, users, and comments linked to specific hashtags and keywords.

3. Sprout Social

Combining competitor analysis with post scheduling and campaign management, Sprout Social is a pricey but effective all-in-one solution to some of the most common everyday social media challenges.

4. PromoRepublic

If you manage or run a business with a very local audience, whether it be a shop, a hospitality business, or a local service, PromoRepublic combines the value of local ads with the power of social media – connecting you with clients and customers in the right area.

5. Canva

This one is not directly linked with the process of social media management; however, it is very beneficial when it comes to creating the visual content and images for your social feeds – allowing you to build templates and create professional-looking images for your campaigns and updates.

In addition, Canva now has integrations which allow you to post directly to your social media platforms – cutting out the middleman and ironing out the process of downloading your visuals and then uploading them to each platform.

6. Social Insider

Another tool which connects users with the analytics which help them to assess the effectiveness of each campaign and post, Social Insider operates through a single dashboard which unites insight from each piece of content, every campaign, and all the ads for a single brand. Some of the information it provides includes the most used post types, the average view time of video content, and the fluctuation in followers and engagement over time.

7. Juphy

One of the top tools for social media engagement, Juphy is here to make sure that you never miss a DM or a customer comment again – creating a social inbox which brings all of your notifications, messages, mentions, and comments together into one place. Teams can also collaborate on this platform so that whether you are based in one office or work remotely, you can always ensure that the right person is on the job.

8. eClincher

Our last management tool is a scheduling program, with the added benefit that you can search for reputable and relevant influencers to compliment your brand and business values. With influencers across all levels and industries such a big part of social media success, this added benefit allows even the smallest businesses to find a name that could help boost their conversion rate.

All of the above social media management tools are designed to make social media easier to navigate – from small to medium and even large businesses. Whether you have a dedicated social team or not, the 8 tools featured in this blog post are just a handful of the many platforms you can use to create, share, and analyse your posts. And if the idea of social media stills feels daunting, or you lack the time and capacity to truly commit to building online, the team at Social Loop are here to help.

For more information on our social media management services, get in touch today.

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