The impact of online platforms grew significantly throughout 2020 and that trend looks set to continue for 2021. Things are constantly changing in the online world and it can be difficult to keep track of, but here at Social Loop, we can provide you with everything you need to ensure you are up to date!
What’s happening in the digital industry?
Apple’s Changes May Impact Facebook Marketing Efforts
Back in June, Apple announced they were making product and policy changes, which will affect data sharing across iOS. Facebook are claiming that these changes will limit businesses’ ability to target and engage users. The main concern from Facebook is that the changes will impact your ability to:
- Effectively deliver ads to people based on their engagement with your business
- Measure and report on conversions from certain customers
- Ensure that your ads are delivered to the most relevant audiences at the right frequency
Despite the changes, Facebook ads remain an effective tool to reach new audiences and grow your online presence. If you are wondering about the how the changes might impact your Facebook marketing efforts, remember that change always breeds innovation and there are always new innovative methods to discover that help you engage your audience.
Shoppable Instagram Posts
You’ll have noticed that Instagram has been pushing its shopping feature throughout the past year and it looks like this could be a focus point for many e-commerce businesses throughout 2021.
In a similar fashion to tagging other users, you are now able to tag products in your Instagram posts. The link will then take you through to the tagged product which users are now able to purchase directly through Instagram’s built-in shopping feature.
Clubhouse – The Upcoming Social Media App
If you’re a social media fanatic, you may have seen ‘Clubhouse’ being mentioned recently. Clubhouse is a new and upcoming social media platform that literally has everyone talking! Well, not quite everyone, as Clubhouse currently requires you to have an invitation before you are able to sign up.
So, what is Clubhouse? It’s a new audio-based social media app, that allows people to have conversations and chat in real time as well as encouraging people to share stories and ideas. The Clubhouse app has already started to have an influence amongst celebrities; Drake, Kanye West, Kevin Hart and Ashton Kutcher are all already on board as members. Clubhouse offers the chance for users to enter conversations with people they may not ordinarily get the chance to talk to, so it is going to be interesting to see how this social media platform continues to grow and develop.
What’s New for Social Loop?
We’ve been working hard behind the scenes during the holiday season and setting ourselves up for a positive looking 2021! To kick off the new year, we are now fully set up in our new office.
We’re also glad to say we’ve been working with a range of new clients going into the new year and helping them to build and grow their online presence. We are proud that during a challenging period, we have been able to help traditional offline businesses build their online presence by optimising their websites and social media platforms. We’ve also been working with some exciting start ups and getting them ready for their launch! If you are looking to get things started with your own business, contact us for all things digital!