Even if your business only operates offline, Facebook can still be a powerful tool for several reasons. In this blog, we’ll discuss some of the most important reasons that your business should be on Facebook.
Putting Your Business Out There
Having your business on Facebook gives it a necessary online presence. Facebook is the most popular social media platform, with an astonishing 2.85 billion monthly active users worldwide. This means that not having a Facebook page limits your marketing opportunities and misses out on a huge global audience.
What’s better is that signing up for Facebook and creating a business page is free! Business Facebook pages can be completely managed by the owners or other staff members, but many business owners opt to enlist the services of social media management experts to get the most out of the platform.
Get a Better Understanding of Your Audience
Facebook gives you access to a host of features that help you understand how your audience interacts with your business. For a start, you can directly interact with customers and potential customers through the service, and they can leave feedback and reviews on what they think about your business.
Being able to see and read what people think about your business helps you to get an understanding of how well customers receive you and where you can improve to grow your business. You can also gain better insights in terms of demographics, as you’ll have access to information such as age, sex, and location.
Building Relationships with Potential Customers
Social media platforms such as Facebook allow you to interact directly with your customers, which is ideal for providing excellent customer feedback. Users can easily ask questions or send inquiries and answering with swift helpful responses can go a long way in building a good reputation with potential customers.
Establishing relationships with customers through Facebook is a great way of increasing the chance of repeat business – if a customer is happy with what you have to sell and how you interact with them, they are more likely to return to you in future.
Expand Your Reach
One of the most powerful aspects of using Facebook is the potential reach it will give your business. Facebook has active users in almost every country, which means your business has the potential to reach users in all corners of the world.
Even if you’re not looking to go international with your business, there are over 44 million active Facebook users in the UK, which gives an indication of the national audience that your business potentially has access to.
Keeping Your Audience Engaged
Facebook isn’t only beneficial for reaching new audiences, it’s an excellent tool for keeping your current customer base engaged with your business. Engaging with your audience can involve responding to posts and messages, posting regular relatable content that your audience find interesting, and notifying them of any events or promotions you have coming up.
Easily Keep Track of Marketing Effectiveness
Using its built-in analytics system, Facebook Insights, Facebook offers businesses an excellent free tool for effectively tracking marketing data. Facebook Insights gives you access to detailed information on your audience, whilst also allowing you to easily keep track of how effective your campaigns are.
Using the tools available, you can track exactly how many users your posts are reaching and how much engagement they are getting. This can help you with future campaigns, giving you insight into what posts your audience are most interested in engaging with.
Improve Company Authenticity and Trustworthiness
Most users will often research a company or a business online before they decide to buy from them or use their service. One of the first places people look for information regarding a business is Facebook, as they can find out key details such as opening hours, and the location of the business.
Facebook can also promote trustworthiness through its rating system. Users are able to leave direct reviews on a Facebook Business page and pages with high ratings are more likely to be trusted by potential customers discovering a business. Facebook reviews also give insight into what other customers think about a business and people often view them as more trustworthy when compared to anonymous reviews.